Understanding Local Search Marketing

Although the Internet lets us explore and communicate with anyone anywhere on the planet, we don’t always need the worldwide part of the web.

In fact, the number of local business searches being conducted on Google and their ilk is rising all the time as people are realizing just how adept the major search engines are of providing ever more localized results when required.

To take advantage of this shift, business owners now need to understand the value of online local search marketing.

They need to know what it is, why it’s so important, and how to implement it.

What is local search marketing?

If local search can be defined as looking for something in a certain place, then local search marketing is making sure your business shows up when that place is your patch.

For somebody looking to download music or buy a stock image, location doesn’t matter.

For people in need of more physical (and traditional) services such as hairdressers, plumbers, gyms or French polishers, it can be assumed that the location is important.

It’s really nothing new, and can be likened to a modern take on paper directories such as the Yellow Pages, but search engines are becoming smarter with knowing when to prioritize local results for those searches that state or suggest a preference for them.

Local search doesn’t necessarily mean local to the searcher. For everyone looking for an emergency dentist, there may be someone searching for a tattoo artist or car rental in their upcoming holiday destination.

Local search marketing is ensuring your business is visible to anyone who may be looking for your service in your town, wherever they may be.

Why local search marketing is important

Local search marketing is important for two major reasons; the amount of exposure it can get a business in search results, and the quality of the traffic it can bring.

The majority of people searching for products or services are looking local, which makes defining your location an important factor in your marketing. Local search results also take priority over those without a stated physical location, meaning you will either be in the top band of results with your local competitors, or ignored in the generic results below.

Certain search terms will give localized results even with no locale specified if the search engine deems it something that is being looked for locally, especially when searched for on a GPS-enabled mobile device. It’s a sign of the times: they always know where we are.

As a marketer, you should recognize the importance in the quality of your traffic. The majority of people who search local aren’t simply browsing, and they are likely to take immediate action if they find what they are looking for.

How to market yourself to local searches (and searchers)

When carefully dropping keywords into your content, did you think about adding your location next to your business type?

‘Plumber in Calgary’ is a far more likely search term than ‘reliable plumber’, and will bring you this higher quality traffic.

You should also include your physical address, with neighborhood, zip code and landline telephone number, as well as any local attractions, as people may well search for ‘plumber near Calgary airport’ or similar.

Registering with Google’s ‘My Business’ is also essential for any company with physical premises that wants to be found. Ensuring you show up on both Google Search and Google Maps, and giving you a Google+ profile too, it makes it easy for customers to find (in both senses) and communicate with you.

Web Designers and Developers

Websites have gained great importance in promoting a business or marketing a product. A good website helps your business to connect with prospective customers that leads to generating more sales revenues. Web designers and developers help to maximize your digital marketing strategy for your business. The visuals and the colors that are adopted in a website design helps to determine and influence the purchase decisions of consumers. The importance of visual dimension as offered by a website can’t be ignored as it is the most important factor for a web development process.
Different options are available for developing a user friendly and engaging website. Depending upon the security issues that are required to safeguard a website from unwanted emails and unwarranted access, CMS come handy in providing solutions to such problems. WordPress, Drupal and Joomla are some of the CMS that we frequently use in our development projects.

Rapid technological innovations with increase in internet and smart phones users have lead to demolition of geographical barriers to business. Now businesses including small ones that were previously concentrated to a small physical geographical area are spreading their marketing efforts on a much larger area. They are now able to target and make customers and consumers who live in far off cities or in other countries.

Basic layout and design of a website helps in providing a nice feel when viewed in different devices like mobile phones, I-pads or tablets. Responsive websites provide the audience an ease of reading and navigation. The audience is no longer required to re-size or scroll horizontally through the website. Internet traffic using mobile phones is rising exponentially each day. More and more people Google on their mobile phones to find the products and services.

Websites have gained priority for all scales of business. Ensuring the ranking of the websites on the first page of Google search or in other search engines like Bing or yahoo has come up as a great prospecting sales tool for businesses and services. Writing appealing content to help the website rank higher than other websites is one factor that all major search engines have acknowledged. Quick and fast load time, plagiarism free original content, nice designs and effects are some of the factors that all search engines account in order to display their search results related to a specific phrase of keywords.

Hiring a professional web design and development company is the first step that helps the organizations to start developing a website. One should look to have web development companies that have a team of dedicated and creative professionals who can provide best solutions to your business needs. Looking and evaluating support packages including web design, website development, dynamic design, website hosting, graphics design, logo design, corporate identity and brand management, E-Commerce solutions, PHP Shopping Cart Design and SEO is very crucial.

Having a website has its own advantages. A quality website helps in creating a brand identity, allows for sales prospecting, getting a wider reach of potential customers and many more. PHP is widely used for web development and web applications as it is the most significant open source platform for the design and development of interactive websites.

Digital Marketing Tactics Every Business Should Consider

If you have a website for your business, chances are there is a myriad of digital marketing tactics that you have previously ignored thinking that they will not have much of an effect on your online presence. There are a number of reasons for doing this. Either you think that it may take too much time to concentrate on them, or perhaps you do not know your way around some of the strategies used online. Regardless of your reasons, here are some of the digital marketing tactics that every business owner should contemplate.

Open social media accounts

When it comes to digital marketing, this is the first thing that you should set up. However, a common mistake that corporate brands make is simply setting up a profile and think that they have fulfilled their social media needs. The most vital part of social media is the “social” aspect of it. This means you need to interact with your audience! After completing your profile, start posting engaging and visually stimulating media on the different platforms that you have joined. If your content is interesting, your target audience will respond to you and this will form a rapport. The epitome of a working social media is when you need a team to handle your different accounts for you, as the feedback is overwhelming. This will show you that your customers are engaged.

Explore video marketing

More and more online users prefer watching a video rather than having to read pages and pages of content. This is because a video tends to be more visually stimulating. In addition to this, you can pack more information into a video rather than have to write thousands of words to express the same thing. Having your video professionally done also increases the chances of this going viral. Viral marketing would be a dream come true for any business as your brand becomes exposed globally without any effort on your part!

Invest in sponsored ads

Most social media platforms offer sponsored ads to people who would like to increase the scope of their audience. You can take out sponsored ads on Facebook, Twitter, YouTube and even LinkedIn. The biggest advantage of sponsored ads is that the algorithms in place in the various social media platforms will ensure that your content is being targeted to the demographic you are looking to get potential customers from. Therefore, it is a method of direct internet marketing. Sponsored ads on social media are also much cheaper than taking out conventional advertising thus making it a great investment for any business, large or small.

Personalise your website

When it comes to digital marketing, you need to keep in mind that there are thousands of other businesses that you are in competition within the digital space. How will you make the user experience different for you online visitors to ensure that your website remains memorable to them? Take time to personalise your website. Steer clear from copy paste designs that look like a host of other websites online. Keep in mind that an average internet user will spend ten seconds on the home page of website. If they do not see what they are looking for in that micro amount of time, they will move on. However, if you find ways to keep your visitors engaged on your site, not only do you increase the chances of them becoming repeat visitors but it also increases the chances of them purchasing your goods and services.

5 Tips for SEO for Beginners

If you are interested in SEO, you are on the right page. In this article, we are going to discuss the latest trends in the world of SEO. As a beginner, you may be overwhelmed because of the information overload. Having too many strategies is not a good idea. Therefore, it’s a good idea to find out more about SEO. Given below are a few tips for beginners who want to learn SEO.

1. Optimize your Site for Mobile Devices

When you are just starting out, mobile optimization is important. Make sure your website is optimized for mobile devices, such as smartphones and tablet. Nowadays, more and more people are using their mobile phones to browse the internet. Therefore, your SEO strategy should focus on mobile phones as well. Your website should not take ages to load on mobile phones and other devices.

2. Find Out How Users Search

You need to find out about the better performance keywords on your site jacket. Although it is great to perform keyword testing, SEO gives more importance to understand the search intent. Therefore, making a list of keywords that can draw visitors to your website is not enough.

Therefore, your long term SEO should focus on the intention of the searcher. In other words, you need to understand how the visitors use search engines, you can optimize your website. Nowadays, searchers are dynamic and don’t rely on assumptions alone.

3. Write for Humans

An effective SEO strategy always considers the human element. You need to do much more than choosing a list of relevant keywords for the optimization of your website’s ranking. Instead, your goal should be to create a list of keywords that can keep your content engaging and relevant at the same time. In other words, your content should be interesting and engaging.

If your content is high-quality and relevant, you will get a lot of search traffic. All you need to do is find the right balance.

4. Analyze your Search Traffic

To get started, you can analyze your existing traffic. Find out the pages that already get plenty of traffic. Similarly, create a list of keywords used by your website visitors.

The idea is to find out the common things between your top-performing web pages. Is it be content quality, length of articles, or on-site optimization?

5. Stay Tuned to the Latest Updates

For mastering your SEO technique, it is important to keep an eye on the latest trends and follow them. Aside from this, understanding the algorithm updates is also important. Regardless of your experience, it is important for you to read about the most recent SEO updates and their importance for your SEO strategies.

In short, if you follow these 5 tips, you can improve your SEO strategies and get tons of traffic for your website. Keep in mind that being patient is important if you want to enjoy better results and beat the competition.

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